Marketing has always been about connecting with your audience in the right place and at the right time. Subsequently, digital marketing is often referred to as ‘web marketing’, ‘online marketing’ or ‘internet marketing’. Digital marketing is an umbrella term for marketing various products/services using digital platforms. These platforms can include various devices to access the internet e.g. websites, applications on computer, laptops, mobile phones, display advertising and any other digital medium.
Internet usage is forever increasing. For instance, the way we shop and buy has changed drastically and the need for an online presence is imperative. But how well does your business appear online? Do you need to “do more digital”?
Digital Marketing Tactics
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers online. From the website itself to a business’s online branding, digital advertising, email marketing, online brochures, and beyond, there’s a spectrum of tactics that fall under the umbrella. Most business will follow a digital strategy, with specific goals and targets for each campaign they devise using free and paid digital channels. With digital technologies, companies can now personalise their marketing efforts and target their relevant segment with more precision. In effect, they can provide a cross-channel, continuous personal experience to their customers.
Let’s take a look into some specific digital marketing tricks and tactics…
Search Engine Optimisation (SEO)
This is the process of optimising a website to rank higher in search engine results pages, (SERPS) thereby increasing the amount of organic traffic your website receives. What would be the difference to your business with more website traffic?
To dive deeper into the world of google ranking factors and how to earn search engine success, check out our recent blog post ‘The guide to search engine success: Google’s 2019 ranking factors’.
Great content will be at the core of your digital marketing and SEO strategy. Attract and engage more customers. As a result, enjoy selling more products or services. In short, Content marketing is key to a website’s success. So, make sure your content is well optimised, engaging and relevant to the visitor.
Social Media Marketing
This practice promotes your brand and your content on social media channels. Social media content can increase brand awareness, drive traffic to your website and generate leads for your business. The channels you can use in social media marketing include:
Social media should form an integral part of your content marketing strategy. Do you need help with your social skills? Social media marketing skills to help you stand out on social. So, get noticed and get results on a medium that’s evolving at an incredible pace – get in touch with us, we’ll help you reach, engage and get leads from your target market.
PPC is a way of driving traffic to your website by paying a ‘publisher’ every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for prime positions on Google’s search engine results pages at a price “per click” of the links you place. Paid ads can also be placed on popular platforms such as Facebook, Instagram, Twitter, Pinterest and LinkedIn.
Making clicks count – that’s our PPC mantra. As a PPC consultant we have one mission – to make more of your budget. Increase traffic and lower your cost per conversion. If you’re not getting the ROI you want from existing PPC, don’t worry, there’s always an opportunity to make a difference. Contact us today.
Marketing automation refers to the software that serves to automate your basic marketing operations. There are ‘repetitive’ tasks you would normally do manually, that you can now set up to send without you needing to press the go button such as:
- Email newsletters
- Social media post scheduling
- Contact list updating
- Lead-nurturing workflows
- Campaign tracking and reporting
Marketing automation can be used to save money in the long run. Freeing up more time to create compelling content, manage PPC campaigns or getting savvy with your SEO.
Email marketing is often a pivotal part of the digital marketing toolkit. Importantly, emails are a great way to promote content, discounts, offers and events to your database. As well as to directing a new ‘subscriber’ toward the business’s website. Essentially, businesses collect their customers email addresses to be able to communicate. For example, the types of emails you might send in an email marketing campaign include:
- Blog subscription newsletters
- Social media signups
- Follow-up emails to website visitors who downloaded something
- Customer welcome emails
- Promotions to loyalty program members
- Tips or similar series emails for customer nurturing
The Digital Marketing Consultant
As a digital marketing consultancy we are passionate about all things digital and love that we can help you grow your business. We’ll help to unlock the mystery of digital marketing, paving the pathway to success through a strong digital marketing strategy.